Is this aligned with my brand?
animated collage, 30 seconds, loop, 2018
How do I present myself, my body, my identity online? Knowing that a good social media presence -a „personal brand“- can lead to professional advantages, how far do I go in the creation of said personal brand?
In „Is this aligned with my brand?“ I work with found material taken from social media and online guides for personal branding as well as pictures/videos of my own body. During the 30 second video small details of the collage change, the viewer needs several loops to capture the total picture – an antithesis to social medias short&simple rule.