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How to make a haul video

video, 1:18 min. (loop), 2015

The video work How to Make a Haul Video offers a glimpse into the Youtube phenomena of haul videos. Filming a haul on Youtube means filming a video showing products one recently bought, mostly fashion or beauty products.

The young women shown in How to Make a Haul Video belong to the most sucessful haul girls on Youtube. Most of them are living directly or indirectly off their role as haul girl and its accompaning fame, selling books or fashion lines, appearing on TV or earning money trough affiliate marketing.

The voices of the haul girls intensify almost choir like, showing the ever-repeating message of consumption that these haul girls send to their (mostly) very young viewership.